Combine all marinade ingredients in a large plastic bag and mix. Place the NY strips into the bag, and let sit in the fridge for two hours.
After two hours of marinade, remove the steaks from the fridge, take them out of the bag and pat dry before applying the dry rub.
Coffee Dry Rub
Combine dry rub ingredients (equal parts salt, pepper, garlic), then add the ground coffee. Season the steaks with the dry rub as you prepare the grill.
Grilling
Preheat Grill: Set your grill for indirect or two-zone cooking using lump charcoal. Typically this will take 20 – 30 minutes with a charcoal chimney starter.
Grill Direct: Place the steaks over the direct heat for three minutes or until you see a nice crust. Then flip for another three minutes over direct heat.
Grill Indirect: Move steaks to indirect heat and cover for around 6 - 8 minutes or until your desired internal temperature. We like to pull the steaks rare (125 degrees Fahrenheit) using an instant-read thermometer.
Rest: Let the meat rest for 10 minutes, and then cut and serve.